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  Home > Production Printing > Strategic Market Analysis >

  New Amazon.com Strategy Changes Print-On-Demand Book Landscape
 
 
Pages: 7
Published: May 2008
Service: On Demand Printing & Publishing

Our Price: $200.00

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Description
 
In a decision that has alienated many in the publishing world, Amazon.com has adopted a strategy in which print-on-demand (POD) books, if they are to be sold directly through Amazon.com using its “Buy” button, must be printed by BookSurge, Amazon.com’s own print-on-demand book facility. Amazon.com’s strategy has drawn such a negative reaction that some are calling for authors to boycott Amazon.com entirely. Others question the legality of the move from the perspective of monopoly or anti-trust laws. This analysis provides some background information on this news, including an appendix with Amazon.com and Ingram statements on the strategy.
 
Features
  • Introduction
  • What is BookSurge?
  • What It Means
  • The Reaction
  • Amazon.com Shortens the Long Tail
  • Conclusion
  • Appendix: Amazon.com and Ingram Statements
    Amazon.com Open Letter to Interested Parties
    Ingram Statement

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