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| This document provides an in-depth analysis of the findings from our 2008 U.S. consumer imaging end-user scanner survey, conducted in early February 2008. In compiling this study, we hoped to gain a greater understanding of the trends among consumers of images and all-in-one devices in terms of demographics, usage, feature importance, and future purchasing intentions. In addition to considering the habits and perceptions of current scanner owners, this document also provides some insight about consumers who do not currently own or use scanning devices. |
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Features
Executive Summary Introduction Methodology
Sources of Skew Survey Findings: All Respondents
Respondent Demographics
Age
Gender
Annual Household Income
Presence of Children
Technologies Owned and Used Survey Findings: Scanning at Home
Currently Scans at Home
Number of Scanning Devices
Types of Scanners Used at Home
Primary Scanner
Use of a Single-Function Scanner at Home Survey Findings: Owners of Scanning Devices
Length of Scanner Ownership
Amount Paid for Scanner
Purchase Location
ADF vs. Platen Glass (Flatbed) Scanner
Additional Features
Optical Resolution
High-Resolution Scanning
Scanning Frequency
Scanner Use
Items Scanned
Percentage of Scanning for e-Mailing
Weekly Scanning Volume
Weekly Printing Volume
Future Expectations for Scanning Volumes
Purposes of Photo Scanning
Purposes of Document Scanning
Importance of Various Scanner Features
Use of Scanner as a Means of Faxing
Most Common Scanning File Format
Importance of Software Products
Have OCR Software
Digital Camera Use
Interest in Photo Digitization Services
Photo Digitization for Film Materials
Photo Digitization for Photos
Photo Digitization Services Used or Considered
Location of Photo Digitization Services
Preferred Delivery Method
Future Purchasing Intentions
Type of Scanner to Be Purchased
Importance of Factors in Purchasing Decision
Purchasing Location of Future Scanner
Purchase Price of Future Scanner
Intention to Purchase Survey Findings: Users of All-in-One Scanning Devices
Choosing an All-in-One Device over a Single-Function Scanner
Brand Preference
Devices Considered for Purchase Besides All-in-One Scanner
Most Frequently Used Function
Use of All-in-One for Scanning at Home Survey Findings: Users of Single-Function Scanning Devices
Choosing a Single-Function Scanner over an All-in-One Device
Brand Preference
Scanning Items to Print Later Survey Findings: Non-Owners of Scanning Devices
Reasons for Not Owning a Scanner
Future Purchasing Plans
Timetable for Scanner Purchase
Type of Scanner Likely to be Purchased
Purchase Price
Brand Preference
Importance of Various Scanner Features
Purchase Location
Scanner Use
Items Scanned
Importance of Software Products
Preference for OCR Software
Interest in Photo Digitization Services
Photo Digitization for Film Materials
Photo Digitization for Photos
Photo Digitization Services Used or Considered
Location of Photo Digitization Services
Preferred Delivery Method
Digital Camera Use Conclusion
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