| The formerly manageable world of marketing that primarily used print and mass media has exploded into countless micro-communications channels. Familiar media has been augmented with the rapid run-up of the Web, search, e-mail, blogs, satellite radio, chat, video on-demand, interactive television, and even the small-screen iPhone. All of these new channels create a demand for interfacing with more media types and new marketing channels, and that means greater operational complexity for the graphic communications service provider who wishes to participate in these new business areas.
Multi-Channel Communications allows you to immediately begin delivering new, higher-margin revenue streams as the service provider, while setting the stage for deeper, stronger customer relationships as you begin delivering against the marketing professional’s need for measurable return on marketing investments.
This document provides a definition of Multi-Channel Communications. It discusses the need document owners and marketing professionals have for more relevant and effective business communications, translating those needs into opportunities and requirements for print service providers who wish to effectively serve those customers. It also provides examples of Multi-Channel applications and a representative list of Multi-Channel Communications solutions available in the marketplace. |
