| Current technology is tearing down barriers to adoption of variable data strategies. Print service providers who are already comfortable with entry-level VDP can now take advantage of this growing market demand by implementing advanced VDP solutions, which are easier to use than ever before. Advanced VDP solutions enable marketers to leverage one or more databases of information to develop relevant communications that improve the effectiveness of marketing campaigns.
By moving from Entry-level to Advanced VDP solutions, a company can differentiate its business in the marketplace and improve profitability while moving deeper into the marketing supply-chain. It becomes a high value partner to its customers and an integral part of the campaign development process. This company can open the door to higher margin products and service offerings with new revenue streams and greater potential for customer retention.
This document defines Advanced Variable Data Printing (VDP) and identifies the market opportunity for the print service provider. It discusses the need for document owners and marketing professionals to deliver more relevant and more effective business and marketing communications, and outlines how advanced variable data printing solutions can be employed to help marketers and document owners achieve business goals. It also contains examples of applications and discusses benefits for corporate communicators, marketers, and printers.
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