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| This document is part of a series of strategic assessments that help hardware and software suppliers understand the technology and market opportunity for every segment of Customized Communications. This document provides a definition of Advanced VDP and explains the target markets for suppliers offering this technology. It also provides examples of applications and strategies for identifying and selling Customized Communications in different market segments. |
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Features
Introduction Variable Data Printing 101
Variable Data Printing (VDP) Defined
Advanced VDP Defined Advanced VDP vs. Entry-Level VDP Advanced VDP & Marketing Campaigns
Building Successful Marketing Campaigns
The Strategy Advanced VDP Campaign Execution
Data
Working with Data to Ensure Delivery
Dynamic Variable Document Design
The Business Rules or Logic
Production: The Final Step Required Skills New Revenue Opportunities for PSPs Target Markets
Commercial Printing Environment Profile
In-Plant/CRD Environment Profile Recommendations
When to Recommend
When Not to Recommend Conclusion
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