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| This document provides a definition for the Entry-Level VDP segment for the Customized Communications White Paper Series and identifies the market opportunity for suppliers and print service providers in the In-plant/CRD, commercial printing, and quick printing market segments. It also provides examples of applications and strategies for implementation in each market segment. |
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Features
Introduction Variable Data Printing 101
Variable Data Printing (VDP) Defined Entry-Level VDP & Marketing Campaigns
The Strategy
A Quality Data Source
Working with Data
The Offer
The Killer Creative
Measurement & Tracking Feedback Loop Getting Started with Entry-Level VDP
Entry-Level VDP Examples VDP Campaign Execution
Data
Design
Logic
Production: The Final Step When to Recommend When Not to Recommend New Revenue Opportunities for Print Service Providers Target Markets
Selling Points Conclusion
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