| Web-to-print was born out of the dot-com boom of the 1990s and began as an adjunct to a print service provider’s process for file submission using the (then) new capabilities offered by the Internet. Today, Web-to-print has transformed into a robust solution that encompasses much more than job submission. It has become an integral element of the workflow automation that is increasingly being sought by print service providers and their customers alike. Buyers and sellers of print are leveraging these systems to increase automation, improve operational efficiency, improve brand management, take cost and time out of the print procurement process, and enhance the quality and currency of printed materials. These solutions have expanded to encompass a broader print e-business or multi-channel Web services paradigm.
This document provides a definition of Web-to-print and identifies the market opportunity these solutions present. It discusses the needs of document owners and marketing professionals for more efficient and effective business communications, translating those needs into business opportunities for the print service provider. It also identifies the features and functionality inherent in Web-to-print solutions and the benefits that functionality brings to a business and its customers. |
