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A quality data list does not just consist of names and addresses. It includes a purchase history about what people bought, when they bought it, and how much they bought. It also includes birthdates, anniversaries, marital status, the ages of any children, and personal preferences. This information opens up new ways to market more products and services for consumer and business-to-business marketers. This document discusses the importance of data-driven marketing, considers what marketers can do to find the right data list, and offers advice on how to perform data mining and scaling.
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Features
Introduction Cross-Selling, Up-Selling, and Reselling Why Data-Driven Marketing? The Value of a Good Database Finding the Right List Data Mining and Scoring Conclusion
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