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This document takes a closer look at the results of InfoTrends’ 2008 Video End-User survey, focusing on mothers (females between the ages of 25 and 44 with children under age 12). It examines how this important consumer segment interacts with the videography feature on camera phones, camcorders, and digital cameras. Where appropriate, moms’ behaviors are also compared to those of the total survey population.
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Features
Executive Summary
Key Findings
Camera Phones
Camcorders
Digital Cameras Introduction Methodology
Sources of Skew
Mean vs. Median Banner Point Definitions Survey Findings
Demographics
Age
Household Income
Marital Status and Presence of Children
Ownership of Technologies
Approach to New Technologies
Camera Ownership
Camera Phones and Video Clips
Video Clip Capability on Camera Phones
Number of Videos Captured
Video Clips Saved and Deleted
Frequency of Uploading, Editing, and Sharing Activities
Sharing Video Clips with Others
Camcorder Usage and Video Activities
Type of Videographer
Frequency of Camcorder Use
Number of Videos Shot
Percentage of Videos Saved, Edited, and Shared Percentage of Videos Edited and Shared
Average Length of Video Shots
Activities Conducted with Digital Videos
Capturing Still Videos with a Camcorder
Number of Still Photos Captured with Digital Camcorder
Activities Performed with Digital Still Photos Captured on Camcorder
Number of Camcorder Still Images that are Printed
Camcorder Ownership and Purchase
Do Moms Purchase Camcorders?
Motivation for Purchase
Future Camcorder Purchasing Intentions among Non-Owners
Shooting Video Clips on Point & Shoot Cameras
Type of Photographer
Frequency of Video Clip Capture
Length of Video Clips
Current and Future Video Clip Activities
Importance of Video Clip Capability on Next Digital Camera Recommendations
Camera Phone Vendors
Camcorder Vendors
Digital Camera Vendors Conclusion
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