| Because 95% of transaction documents are opened and read, they provide an excellent vehicle for reaching customers with other types of messages and information. Studies have shown that on average, a consumer will spend one to three minutes reviewing a bill—that is how much time the marketer has to capture a recipient’s attention when using the transactional document as a marketing tool.
Current technology is tearing down barriers to adoption of TransPromo communications strategies. You can now take advantage of this growing market demand by implementing a TransPromo communications offering. There are more ways than ever before to take advantage of this market opportunity with an entry-level solution, leaving the door open to increase the sophistication of that offering over time. This approach is a viable means of gaining a foothold in the more lucrative value-added marketing supply chain. While TransPromo communications can carry a greater level of complexity than some other types of value-added services, print service providers who are making the transition to marketing services providers have an opportunity to reap enormous benefits by offering this advanced solution to their customer base.
This document provides a definition of TransPromo communications and identifies the market opportunity that these transactional document solutions offer print service providers. It discusses the needs of document owners and marketing professionals for more relevant and more effective business and marketing communications, translating those into business opportunities and requirements for print service providers who wish to effectively serve those customers. It also provides examples of TransPromo communications applications and a representative list of TransPromo solutions available in the marketplace. |
