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| This assessment considers how consumers’ digital camera brand preferences have changed over time. This analysis is based on data from two survey questions: “What is the brand of your camera?” and “Which brands are you considering buying?” Data is compared over time from 2004 to 2008. Comparisons of brands owned are made by photographer type and also by attitudes to technology. |
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Features
Introduction Key Highlights Trends in Digital Camera Brands 2004 - 2008 Digital Camera Brands Owned Digital Camera Brands Considered Trends in Digital Camera Brand by Photographer Types Trends in Digital Camera Brands by Attitudes to Technology Conclusion
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