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The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. Each of the 10 solutions has been reviewed using over 65 different metrics. The Ultimate Guide to Multi-Channel Communications Solutions is part of a series of Ultimate Guides, which each provide an in-depth look at the leading vendors for a variety of software solutions.
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Features
Executive Summary Introduction Quick Take Multi-Channel Communications Market Overview The Marketing Acronym Definitions
CRM (Customer Relationship Management) – The Corporate Customer Data Repository
SFA (Sales Force Automation) – Managing Leads from Multiple Sources
MPM (Marketing Performance Measurement) – Across All Media Channels
ECM (Enterprise Content Management) – Protecting the Brand Where the Graphic Communications Service Provider Fits In
Elements of Multi-Channel Campaign Management
Technology and Terminology
Hosted Solutions
Software as a Service (SaaS)
Application Service Provider (ASP)
Licensed Solutions
The Value Proposition
The Next Wave Choosing a Multi-Channel Communications Solution
Understanding the Return on Investment
Choosing Between a Hosted or Licensed Solution
Print Composition Engines
Multi-Channel Campaign Management
Integration and Automation for Increased Efficiencies Product Comparison
Table 1: Vendor Information
Table 2: Pricing Details (Subject to Change)
Table 3: Training Details
Table 4: General Features
Table 5: Integration
Table 6: Campaign Management Features (1)
Table 7: Campaign Management Features (2)
Table 8: Tracking and Reporting Features
Table 9: Cross-Media Design
Table 10: Print Output Formats
Table 11: Other Output Channels Product and Vendor Profiles
Bitstream: Pageflex Server with Campaign Manager
Indros Group: EasyPurl
interlinkONE: ilinkONE
LeadGenesys: Platform
L2 Software: Fuse
MindFireInc: LookWho’sClicking
Online Print Solutions: OrderDesk with VWeb
Printable Technologies, Inc.: FusionPro Links
Responsive Solutions, Inc.: CUSTOMER+
XMPie, Inc.: PersonalEffect Cross Media
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