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| This document takes a closer look at the results of InfoTrends’ 2008 Western European Digital Photography survey, focusing on mothers (females between the ages of 25 and 44 with children under age 12). It examines how this important consumer segment interacts with digital cameras, camera phones, digital photo frames, and photo printing. Where appropriate, moms’ behaviours are also compared to those of the total survey population. |
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Features
Key Findings Executive Summary
General Findings by Country
Camera Phones
Digital Cameras
Digital Photo Frames
Photo Merchandise Introduction Methodology
Sources of Skew
Mean vs. Median Banner Point Definitions Survey Findings
Demographics
Country of Residence
Age
Household Income
Marital Status
Presence of Children
Ownership of Technologies
Approach to New Technologies
Camera Ownership
Camera Phones
Features Included in Camera Phone
Brand
Number of Camera Phone Photos Captured
Percentage of Camera Phone Photos Printed
Percentage of Camera Phone Photos Saved
Percentage of Camera Phone Photos Shared or Uploaded
Where Camera Phone Photos are Printed
Digital Cameras
Type of Photographer
Frequency of Use
First, Replacement, or Additional Camera?
Reason for Purchasing a Digital Camera
Duration of Ownership
Amount Paid for Newest Digital Camera
Brand Most Important Aspect of Digital Photography
Digital Photography Activities
Number of Digital Camera Photos Captured
Percentage of Digital Camera Photos that are Printed
Percentage of Digital Camera Photos Saved
Percentage of Digital Camera Photos Shared
General Photo Printing Activities
Photo Storage Activities
Digital Photo Frames
Ownership
How Frame was Obtained
Frequency of Updating/Adding Photos
Photo Merchandise
Percentage of Respondents Who Have Purchased Photo Gifts
Average Number of Photo Gifts Purchased
Reasons for Ordering Photo Merchandise Conclusion
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