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This Western Europe On Demand Market Forecast provides placements for 2007 and a forecast through 2012. It contains data divided by average, base, equipment, service, and supplies revenue, along with annual impressions and retail value print for the On-Demand, data processing, and high-speed copying environments.
At the highest level, this forecast focuses on production environments. The term production is used to clarify that these environments have personnel dedicated to the supervision of the equipment or operation. The primary environments are graphic arts, data center/information technology, and reprographics.
Graphic arts environments include establishments that are operated on a print-for-pay basis such as commercial printers, quick printers, service bureaus, or digital service providers. It also includes establishments where printing is considered a cost center such as corporate reproduction groups, in-plant print departments, or marketing communication departments.
Information technology environments primarily use digital printing to support information-processing functions in establishments such as data centers, print centers, and MIS or IT printing departments. Also part of this group are direct mail firms and data center service bureaus, which perform similar functions on a for-profit basis.
Reprographics environments typically use analog light-lens, standalone digital copiers, and some multifunctional copiers. These products have very different workflow and operating conditions compared with digital network connected print-on-demand products. Nevertheless, because the revenue and value of print produced by such products is considerable and some of this revenue is displaced by print-on-demand processes, this is an important area that we include in our forecast.
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