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| This document examines the cost of four-color printing and compares the HP Indigo 7000 Digital Press to a typical 19” x 25” offset press. In this analysis, which revisits a 2006 InfoTrends study, we calculate the print run length crossover point between offset and digital for a representative market basket of jobs as well as the comparable run times for the jobs. We also report on recent InfoTrends research about the trend toward shorter run lengths. |
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