This report examines the home digital photo printing habits of consumers within the United States. The data is extracted from InfoTrends’ most recent U.S. Home Photo Printing study, which was conducted in July 2008. This report addresses questions such as the amount, frequency, and method of digital printing; brands and types of printers and consumables used in the home; and future printing intentions. Where appropriate, it also compares the results from this year’s survey to those from our 2007 study.

• Key Highlights
• Executive Summary
  Digital Camera Owners
  Non-Digital Camera Owners
  Digital Photo Storage/Archiving
  Photo Printing
  All Locations
  Home Printing
  Respondents who don’t Print Photos
  Photo Merchandise
• Introduction
• Methodology
  Sources of Skew
  Mean vs. Median
• Banner Point Definitions
• Survey Findings
  Respondent Demographics
  Gender and Age
  Annual Household Income
  Presence of Children
  Type of Photographer
  Ownership of Technologies
  Approach to New Technologies
  General Technology Ownership
  Camera Ownership and Digital Photography Habits
  Types of Cameras Owned
  Type of Digital Camera Used Most Often
  Number of Digital Cameras in Use
  Brand
  First, Replacement, or Additional Camera?
  Number of Digital Camera Photos Captured
  Photos Saved, Edited, Printed, Shared, and Organized
  Digital Photo Storage and Archiving Habits
  General Photo Printing Habits
  Number of Photos Printed
  Digital Photo Printing Habits
  Reasons for Printing
  Viewing of Saved and Stored Photos
  Where Digital Photos are Printed
  Reasons for Printing at Home
  Reasons for Printing Online or at Retail
  Print Sizes
  Benefits of Various Printing Locations
  Future Expectations about Print Volume
  Future Use of Hard-Copy Prints
  Factors that Might Increase Digital Photo Printing
  Home Photo Printing Habits
  Types of Printers Owned
  Type of Printer Used Most Often
  Importance of the Ability to Print Photos
  Brand
  Printer Purchasing Location
  Features Included with Printer
  Where Photos are Printed From
  Final Purpose of Printed Photos
  Expected Longevity for Prints
  Typical Size of Home Photo Prints
  Printing Multiple Photos on a Single Page
  Type of Paper Used
  Brand of Paper Used
  Brand of Ink Cartridges
  Perceived Cost of Printing a 4” x 6” Photo
  Future Printer Purchasing Plans
  Questions for Non-Photo Printers
  Percentage of Survey Respondents Who Never Print Photos
  Reasons for Not Printing Digital Photos
  How Digital Photos are Viewed
  Frequency of Photo Viewing
  Most Likely Photo Printing Location
  Questions for Non-Digital Camera Owners
  Percentage of Non-Digital Camera Owners
  Future Purchasing Plans
  Reasons for Not Purchasing a Digital Camera
  Photo Merchandise
  Purchase of Photo Merchandise Items
  Experience with Do-It-Yourself Photo Merchandise Items
  Tools and Materials for Do-It-Yourself Photo Merchandise Projects
• Conclusion