Key information objectives include:
* Demographic profiling of DSLR owners
* Examination of digital photo activities
* Obtain insight into feature requirements
* Determine purchase decision criteria
* Identify accessories owned
* Size, segment, and forecast the market by price band
* Gain a better understanding of how DSLR owners add value to the digital imaging market through their use of related services and technologies
* Determine the impact of the entry of new brands and whether earlier brand ownership impacts future purchase decisions
* Identify opportunities and strategies for technology vendors and service providers