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| This document takes a closer look at the results of InfoTrends’ 2008 Home Photo Printing End-User Survey, focusing on mothers (females between the ages of 25 and 44 with children under age 12). It examines the digital photography and photo printing behaviors of this important consumer segment. Where appropriate, moms’ behaviors are also compared to those of the total survey population. |
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Features
Key Highlights Executive Summary
Digital Camera Ownership
Photo Printing (All Locations)
Home Photo Printing Introduction Methodology
Sources of Skew
Mean vs. Median Banner Point Definitions Survey Findings
Demographics
Age
Household Income
Presence of Children
Ownership of Technologies
Approach to New Technologies
Camera Ownership
Digital Camera Ownership and Digital Photography Habits
Type of Digital Camera Used Most Often
Type of Photographer
First, Replacement, or Additional Camera?
Number of Photos Taken
Photos Saved, Edited, Printed, Shared, and Organized
Photo Printing Habits
Number of Photos Printed
Digital Photo Printing Practices
Frequency of Photo Viewing
Photo Printing Locations
Photo Sizes
Anticipated Change in Digital Photo Printing Volumes
Factors that Would Make Consumers Print More
Home Photo Printing Habits
Home Photo Printer Types in Use
Importance of Photo Printing Capability
Brand
Photo Paper and Ink Cartridges
Perceived Cost of Printing a 4” x 6” Photo
Future Printer Purchasing Plans
Questions for Non-Digital Camera Owners
Percentage of Non-Digital Camera Owners
Timeline for First Camera Purchase
Type of Camera Respondents Expect to Purchase
Expected Purchase Price
Primary Printing Location Recommendations Conclusion
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