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| This document takes a closer look at the results from InfoTrends’ 2008 U.S. Digital Still Camera End-User Survey by focusing on mothers (females between the ages of 25 and 44 with children under age 12). It examines how this important consumer segment interacts with digital still cameras and digital photo frames. Where appropriate, moms’ behaviors are also compared to those of the total survey population. |
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Features
Key Highlights Executive Summary
Digital Camera Owners
Digital Camera Non-Owners
Digital Photo Frame Owners Introduction Methodology
Sources of Skew
Mean vs. Median Banner Point Definitions
Survey Findings
Demographics
Age
Household Income
Marital Status and Presence of Children
Ownership of Technologies
Approach to New Technologies
Camera Ownership
Type of Camera Used Most Often
Digital Camera Owners: General Questions
Type of Photographer
Frequency of Camera Use
Subjects of Digital Photos
First, Replacement, or Additional Camera?
Duration of Ownership
Complaints about Current Camera
General Camera Specifications
Purchase Price
Type of Camera
Brand Preference
Optical Zoom
Resolution
Special Features
Digital Photography Activities
Number of Photos Captured
Percentage of Photos Edited, Printed, Saved, Shared, Transferred, and Organized
Photo Viewing
Photo Editing
Photo Sharing
Creating with Photos
Photo Printing
Photo Transferring
Photo Storage and Recovery
Number of Photos Stored
Photo Recovery
Accessories and Software
Digital Camera Accessories
Photo Software
Digital Camera Non-Owners
Type of Photographer
Anticipated Printing Location
Use of Film Camera
Future Purchasing Intentions
When Next Camera Will Be Purchased
When First Camera Will Be Purchased
Motivations for Purchasing a New Digital Camera
Planned Purchase Price
Type of Camera Planning to Purchase
Special Features and Functions
Digital Photo Frame Owners
How Digital Photo Frame was Obtained
Frequency of Use
Size of Digital Photo Frame Conclusion
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