| This innovative series of reports explores the digital photography preferences and behaviors of a truly unique consumer segment: moms. The Spotlight on Moms series offers valuable insight into this important market segment, defined as females between the ages of 25 and 44 with children under age 12.
There is no question that children are drivers of all digital imaging activity. InfoTrends' research shows that moms take, print, and share significantly more photos than the general population. To appropriately target this lucrative consumer segment, vendors must have a comprehensive understanding of what motivates mothers to engage in digital photography activity, as their digital imaging habits differ significantly from those of the general population. The Spotlight on Moms series includes reports in the areas of home and retail photo printing, digital still cameras, and videography, offering a complete picture of how to best tap into this important segment of the market.
|
