This innovative series of reports explores the digital photography preferences and behaviors of a truly unique consumer segment: moms. The Spotlight on Moms series offers valuable insight into this important market segment, defined as females between the ages of 25 and 44 with children under age 12.

There is no question that children are drivers of all digital imaging activity. InfoTrends' research shows that moms take, print, and share significantly more photos than the general population. To appropriately target this lucrative consumer segment, vendors must have a comprehensive understanding of what motivates mothers to engage in digital photography activity, as their digital imaging habits differ significantly from those of the general population. The Spotlight on Moms series includes reports in the areas of home and retail photo printing, digital still cameras, and videography, offering a complete picture of how to best tap into this important segment of the market.

• The Spotlight on Moms Report Series includes:

• Spotlight on Moms: Digital Still Cameras
  This report explores how moms interact with digital still cameras and digital photo frames.
  Pages: 78
  Tables & Figures: 68
  Published: November 2008
  Click here to view table of contents

• Spotlight on Moms: Retail Photo Printing
  This report examines the printing habits of mothers who own digital cameras, their preferred printing locations, and their typical print volumes.
  Pages: 66
  Tables & Figures: 57
  Published: January 2009
  Click here to view table of contents

• Spotlight on Moms: Videography
  This report examines how moms interact with the videography feature on camera phones, camcorders, and digital cameras.
  Pages: 43
  Tables & Figures: 33
  Click here to view table of contents

• Spotlight on Moms: Home Photo Printing 
  This report offers insight into the digital photography and photo printing behaviors of moms.
  Pages: 43
  Tables & Figures: 33
  Click here to view table of contents

• Additional Spotlight on Moms reports including Spotlight on Moms: Online Photo Services and Spotlight on Moms: Western European Digital Photography are also available. For more information, please contact Michelle Boczanowski at 781 616 2100 ext. 109 or via e-mail at michelle_boczanowski@infotrends.com.