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| Brand identity is as much about color as it is about design. This document provides some real-world examples of the importance of color in a company’s design standard, offers a discussion on color consistency, and considers the advantages of using the Pantone Matching System and Web-to-print solutions to maintain brand identity. |
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Features
Introduction Maintaining a Consistent Brand Identity Color Memory and “Delta E” Pantone: The Key to Brand Color Identity Maintaining Brand Consistency with Web-to-Print Conclusion
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