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| This document provides an up-close and detailed look at some pricing strategies that address risk adversity, proof of concept, and value. It is based on InfoTrends’ survey of more than 160 print service providers as well as in-depth interviews with eight companies that have extensive experience in offering customized communications. |
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Features
Executive Summary
Overview
Changing Market Conditions
New Consumer Requirements
New Demands from the Marketing Executive
New Tools
A Need for New Value Propositions from the Print Service Provider
New Pricing Methodology Requirements Key Findings
Service Providers Clearly Expanding Customized Communications Capability
It’s More than Print…It’s an Integrated Services Offering
A Movement to Bundled Pricing for Complex Customized Communications Projects
Pricing for Value Introduction Project Objectives Project Methodology Demographics Multi-Channel Communications Service Offerings New Revenue Opportunities Software Implementation for Customized Communications Building a Customized Communications Business
Identification of the Right Customer
Proof Points Today’s Pricing Strategies Pricing Multi-Channel Marketing Campaigns
Volume-Based Charges
Hosting Fees Pricing Web-to-Print
Fees Recommendations Conclusion Appendix: Graphic Communications Service Provider Profiles
DME
Great Lakes Integrated (GLI)
LVI
The One to One Group
R and R Images
RI Communications Group
RT Associates, Inc.
SugarBush Media Solutions
Vermillion
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