Executive Summary
Overview
Changing Market Conditions
New Consumer Requirements
New Demands from the Marketing Executive
New Tools
A Need for New Value Propositions from the Print Service Provider
New Pricing Methodology Requirements
Key Findings
Service Providers Clearly Expanding Customized Communications Capability
It’s More than Print…It’s an Integrated Services Offering
A Movement to Bundled Pricing for Complex Customized Communications Projects
Pricing for Value
Introduction
Project Objectives
Project Methodology
Demographics
Multi-Channel Communications Service Offerings
New Revenue Opportunities
Software Implementation for Customized Communications
Building a Customized Communications Business
Identification of the Right Customer
Proof Points
Today’s Pricing Strategies
Pricing Multi-Channel Marketing Campaigns
Volume-Based Charges
Hosting Fees
Pricing Web-to-Print
Fees
Recommendations
Conclusion
Appendix: Graphic Communications Service Provider Profiles
DME
Great Lakes Integrated (GLI)
LVI
The One to One Group
R and R Images
RI Communications Group
RT Associates, Inc.
SugarBush Media Solutions
Vermillion
