| Despite the recent economic downturn, the office document technology industry will likely play a crucial role in the next business cycle. In addition, this economic turmoil will make emerging and developing markets the prime targets for organic growth. As the office document technology market continues to show signs of flat growth in unit placements and increased erosion of profit margins in developed markets such as the U.S. and Western Europe, vendors must find new sources of revenue.
While China represents a good target for the office document technology industry, like all BRIC countries it exhibits unique idiosyncrasies. Knowledge of these country specific variations is vital to gaining access to these markets. InfoTrends' new multi-client study, Emerging Markets Multi-Client Study: China, is designed to provide a comprehensive view of China's office document technology market, highlighting opportunities for solutions, hardware, and supplies vendors as well as resellers and distributors. InfoTrends has also conducted in-depth studies for Russia, India, and Brazil as part of this project.
Research for this study consisted of a telephone-delivered structured survey (303 respondents in China) as well as in-depth interviews with end-users, vendors, channels, and government regulatory agencies. In addition, these studies include valuable forecast data in terms of hardware, supplies, and software solutions from InfoTrends' Digital Peripherals Solutions, Communication Supplies, and Network Document Solutions Consulting Services. These results provide essential knowledge for vendors that wish to expand their profits by tapping into these up and coming markets. |
