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| This document takes a closer look at the results of InfoTrends’ 2008 Western European Photo Merchandise Multi-Client Study to place a special focus on mothers (females between the ages of 25 and 44 with children under age 12). It considers whether Western European mothers have purchased photo merchandise, what types of photo merchandise are the most popular, and future purchasing intentions for products of this type. Where appropriate, moms’ behaviours are also compared to those of the total survey population and to those of mothers in the United States. |
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Features
Key Highlights Executive Summary
General
Photo Cards
Photo Books
Photo Calendars
Specialty Photo Prints Introduction Methodology
Sources of Skew
Mean vs. Median General Definitions
Photo Cards
Photo Books
Photo Calendars
Specialty Photo Prints Banner Point Definitions Survey Findings
Respondent Demographics
Age
Household Income
Presence of Children
General Photo Merchandise Trends
Purchasing Rates
Buyers vs. Non-Buyers
Reasons for NOT Purchasing Photo Merchandise
Digital Photography Habits
Approach to New Technologies
Type of Photographer
Number of Photos Captured and Printed
Photo Merchandise Items Received
Photo Cards
Experience with Photo Cards
Number of Orders Placed per Year
Number of Cards per Order
Amount Spent Annually
Purchasing Locations
Whether Lowest Price is Always Sought
Photo Books
Experience with Photo Books
Number of Orders Placed per Year
Number of Orders Placed per Year
Total Number of Photo Books Ordered per Year
Type of Cover
Size of Photo Book
Amount Spent Annually
Purchasing Locations
Occasion for Purchasing Photo Books
Whether Respondents Will Purchase Photo Books Again
Whether Lowest Price is Always Sought
Photo Calendars
Experience with Photo Calendars
Number of Orders Placed Per Year
Total Number of Photo Calendars Ordered Per Year
Amount Spent Annually
Purchasing Locations
Occasion for Purchasing Photo Calendars
Likelihood of Purchasing Photo Calendars Again
Whether Lowest Price is Always Sought
Specialty Photo Prints
Experience with Specialty Photo Prints
Number of Orders Placed Per Year
Total Number of Specialty Photo Products Ordered Per Year
Size of Specialty Photo Prints Amount Spent Annually
Purchasing Locations
Occasion for Purchasing Specialty Photo Prints
Whether Lowest Price is Always Sought Conclusion Appendix: Comparison Tables
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