Emerging Strategies: Purchasing Decisions and The Current Economic Climate (presentation only)

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Pages: 52 Slides
Service: On Demand Printing & Publishing
Published: March 2009

Our Price: $99.00

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Description

InfoTrends conducted a study in January of 2009 providing insight into the purchase decisions of professionals in the in-plant and commercial printing environments. Surveys were sent out to the subscribers on Printing Impressions and In-Plant Graphics magazines.

Features

Objectives:
* To obtain a better understanding the effects of the current state of the economy and gain a knowledge of the types of purchases being made.
* Look at print-for-pay and in-plant trends
Methodology:
* Survey launched in a partnership with NAPCO (Printing Impressions, In-Plant Graphics Magazines).
* Utilization of e-mailing lists from both magazines
- 601 total qualified respondents
- 193 total Print-for-Cost (In-plant printers) qualified respondents
- 408 total Print-for-Pay qualified respondents