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  Emerging Strategies: Purchasing Decisions and The Current Economic Climate (presentation only)
 
 
Pages: 52 Slides
Service: On Demand Printing & Publishing
Published: March 2009


Our Price: $99.00

Qty:

Description
 
InfoTrends conducted a study in January of 2009 providing insight into the purchase decisions of professionals in the in-plant and commercial printing environments. Surveys were sent out to the subscribers on Printing Impressions and In-Plant Graphics magazines.
 
Features
  • Objectives:
    * To obtain a better understanding the effects of the current state of the economy and gain a knowledge of the types of purchases being made.
    * Look at print-for-pay and in-plant trends
  • Methodology:
    * Survey launched in a partnership with NAPCO (Printing Impressions, In-Plant Graphics Magazines).
    * Utilization of e-mailing lists from both magazines
    - 601 total qualified respondents
    - 193 total Print-for-Cost (In-plant printers) qualified respondents
    - 408 total Print-for-Pay qualified respondents

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