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| This document presents the 2009 Consumer Digital Camera Forecast for North America along with a comprehensive analysis of the consumer digital camera and imaging market. It includes forecasts for consumer compact cameras and digital single lens reflex cameras (DSLRs) through 2014, camera vendor market shares, as well as analysis of the market dynamics and players. |
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Features
Executive Summary Introduction
Methodology
Digital Camera Product Segmentation
Toy-Cams
Compact Digital Cameras
Consumer Digital SLRs
Professional Digital SLRs
Definitions 2008 – A Year in Review Digital Camera Market Overview
A Weak Economy
A Maturing Digital Camera Market Reaches Crossroads
The Traditional Photo Experience
A Connected Experience
Photo Active Segments
Replacement Buyers are the Mainstay of the Market
Price Compression Digital Camera Market Drivers
Repeat and Replacement Buyers
Individual Ownership of Digital Cameras
Anyone Can Afford One
Short Repurchase Cycles Keep Market Buoyant
Spontaneous Digital Camera Purchases
Camera Phones Spur Late Adopters into the Digital Camera Market Digital Camera Market Barriers
Market Saturation
Current Camera is Fit For Purpose
Slowing Economy Negatively Impacts Consumer Spending On Non-Essentials
No Interest in Photography Digital Camera Trends
More Inexpensive and Easy to Use Digital SLRs
Moving Beyond Features to the Functional Aspect of Digital Photography
The Pixel Race is Over … Not Yet
Wireless in Cameras Becomes More Common
HD Video Quality Drives Sales
Personalization of Digital Cameras North American Consumer Digital Camera Forecast
Household Penetration
Repeat vs. New Digital Camera Customers
Unit Forecast
Revenues
Average Selling Price
Forecast by Product Segment
Digital SLR
Compact
Price Segments
Vendor Market Share
Canon
Kodak
Sony
Nikon
Olympus
Fujifilm
Samsung
Other Players
Canada Conclusion Appendix (Data Tables)
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