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Content Automation Survey 2016

 
Contents: 39 page analysis with 28 tables & figures; PDF slide presentation; Excel banner
Published: February 2016 
Our Price: $3,995.00
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Description
 
Content automation tools are designed to optimize content development, publishing, and distribution processes within businesses. As businesses focus on embracing the multiple digital channels available today, the traditional print-based methods of creating, approving, publishing, distributing, and tracking content become increasingly inflexible, time-consuming, and expensive. This research, conducted as a joint effort by Quark Software (Quark) and InfoTrends, provides insights into how businesses develop and disseminate content, as well as the challenges they face in doing so.
Table of Contents
  • Executive Summary
    Key Findings
    Recommendations 
  • Introduction
    The Content Publishing Lifecycle
    Content Automation Defined
    Methodology
  • Response Profiles
  • Content Insights
    Business-critical Content
    Content Creation
    Reuse of Content for Different Audiences and Channels
    Content Tracking & Consumption Analysis 
  • Challenges Related to Content Automation
    Content Challenges
    Challenges with ECM Systems
  • Business Outlook
    Business Objectives
    Technology Adoption
    Investment Spend and Outlook
  • InfoTrends' Opinion 
  • Appendix
    Vendors Associated with Content Automation Technology
    EMC Vendors Used Today
  • About the Author


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