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Millennials: Imaging Trendsetters for 2016 and Beyond

 
Contents: 140 slide PDF presentation, data tabulations, summary of diary study findings, market size summary
Published: November 2016
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Description
 
This study is designed to provide detailed profiles of younger millennials (13-23) and older millennials (24-35), with an eye toward identifying differences both between and within each segment. InfoTrends uses a combination of research methods to develop millennial imaging personas, and uncovers motivators / triggers that lead to specific behaviors and specific purchase activities.
Table of Contents
  • Millennial Personas
  • Photo Capture and Sharing
  • Video Capture and Sharing
  • Social Networks
  • Photo Prints and Products
  • Home Printing
  • Advertising
  • Purchasing Behavior
  • Product Research and Brand Awareness
  • Market Size
  • Conclusions and Recommendations


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