The 2016 Customer Engagement Technologies State of the Market primary research provides in-depth insight into the market of customer communications management (CCM) and engagement-related technologies, such as marketing campaign management and customer journey management. The basis of this primary research was a web-based survey probing 808 North American, Latin American, and Western European enterprises with 500+ employees. Verticals included are Financial Services, Insurance, Governments, Healthcare Services, Telcos, and Utilities across key business departments: IT, Marketing, and Customer Service..
