For many centuries, the publishing of newspapers, books, and periodicals was the domain of print. With the advent of digital media, displays, and networks, this long established relationship is changing rapidly and drastically. The developments are driven by technology, but ultimately need to have customer acceptance to be successful, especially as several e-media approaches compete with each other.

 

InfoTrends has polled over 1,300 European consumers from five countries to get a better understanding of the dynamics at work, and has complemented those insights with additional data on reading and publishing trends. This analysis concludes with how to assess the impact of potentially disrupting technologies and provides recommendations on how to develop strategies that promote print in a world where publishing is increasingly done electronically and online.