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This document takes a closer look at the results of InfoTrends’ report entitled 2009 Digital Camera End-User Survey Analysis: United States to place a special focus on young adults (respondents between the ages of 18 and 24). This report examines the digital photography habits of young adults, including digital camera ownership, usage, and applications. It also provides some insight on digital photo frame ownership. Where appropriate, the young adults’ responses are separated by gender and/or compared to those of the total survey population to further illuminate the differences between these groups.
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Table of Contents
Key Highlights
Executive Summary
Introduction
Methodology
Sources of Skew
Mean vs. Median
Survey Findings
Respondent Demographics
Age
Gender
Annual Household Income
Presence of Children
Approach to New Technologies
Types of Cameras Owned
Digital Camera Owners: General Questions
Type of Photographer
Frequency of Use
Photo Subjects
First, Replacement, or Additional Camera
Duration of Ownership
Replacement Digital Camera Owners
Additional Digital Camera Owners
The Purchasing Decision
General Camera Specifications
Type of Camera
Color of Camera
Purchase Price
Digital Photography Activities
Number of Photos Captured
Percentage of Photos Saved, Edited, Printed, Shared, and Organized
Photo Viewing
Photo Sharing
Photo Printing
Photo Storage and Recovery
Number of Photos Stored
Photo Loss
Photo Recovery Solutions
Accessories and Software
Digital Camera Accessories
Photo Software
Future Purchasing Intentions
Timeline for Purchasing a New Camera
Motivations for Purchasing a New Digital Camera
Type of Camera Planning to Purchase
Digital Photo Frame Owners
How Digital Photo Frame was Obtained
Frequency of Use
Recommendations
Conclusion
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